The data is available in the Annual Statistics: section
1. General sector data > d) Advertising expenditure > By operator
* Movistar includes data corresponding to fixed and mobile services and audiovisuals, as well as those of DTS and TAD.
** Vodafone's data also includes that of Ono. Likewise, Orange's data includes that of Jazztel.
*** The data of mobile network operators includes those of the MVNOs they own.
Citation formats
Advertising expenditure of telecommunications operators in Spain 2020
According to the source, Vodafone was the company that invested the most money in advertising among the main telecommunications operators in Spain during 2020, followed by Movistar, both companies with spending exceeding 100 million U.S. dollars.
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Comisión Nacional de los Mercados y la Competencia. (December 30, 2022). Investment in advertising by the main telecommunications operators in Spain in 2020 (in millions of euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1631520/advertising-expenditure-of-the-telecommunications-sector-in-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia. "Investment in advertising by the main telecommunications operators in Spain in 2020 (in millions of euros)." Chart. December 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1631520/advertising-expenditure-of-the-telecommunications-sector-in-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia. (2022). Investment in advertising by the main telecommunications operators in Spain in 2020 (in millions of euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1631520/advertising-expenditure-of-the-telecommunications-sector-in-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia. "Investment in Advertising by The Main Telecommunications Operators in Spain in 2020 (in Millions of Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Dec 2022, /statistics/1631520/advertising-expenditure-of-the-telecommunications-sector-in-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia, Investment in advertising by the main telecommunications operators in Spain in 2020 (in millions of euros) ÌÇÐÄÆƽâ°æ, /statistics/1631520/advertising-expenditure-of-the-telecommunications-sector-in-spain-by-operator/ (last visited August 01, 2026)
Investment in advertising by the main telecommunications operators in Spain in 2020 (in millions of euros) [Graph], Comisión Nacional de los Mercados y la Competencia, December 30, 2022. [Online]. Available: /statistics/1631520/advertising-expenditure-of-the-telecommunications-sector-in-spain-by-operator/
