The data is available in the Annual Statistics: section
1. General sector data > d) Advertising expenditure > By operator
* Vodafone's data includes Ono's from 2015 onwards.
** Orange's data includes Jazztel's from 2016 onwards. Meanwhile, Movistar's data includes revenues corresponding to fixed, mobile, and audiovisual services for the entire historical series and, from 2016 onwards, also those of DTS and TAD.
*** The data of mobile network operators includes those of the MVNOs they own.
Citation formats
Telecommunications companies: advertising expenditure by operator Spain 2010-2020
Although traditionally Movistar was the telecommunications operator that invested the most money annually in advertising until 2016, in recent years Vodafone has taken the lead. Thus, in 2020, Vodafone spent * million U.S. dollars on advertising, that is, ** million more than Movistar.
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Comisión Nacional de los Mercados y la Competencia. (December 30, 2022). Investment in advertising made by telecommunications companies in Spain from 2010 to 2020, by operator (in millions of euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1632695/telecommunications-company-advertising-investment-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia. "Investment in advertising made by telecommunications companies in Spain from 2010 to 2020, by operator (in millions of euros)." Chart. December 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1632695/telecommunications-company-advertising-investment-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia. (2022). Investment in advertising made by telecommunications companies in Spain from 2010 to 2020, by operator (in millions of euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1632695/telecommunications-company-advertising-investment-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia. "Investment in Advertising Made by Telecommunications Companies in Spain from 2010 to 2020, by Operator (in Millions of Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Dec 2022, /statistics/1632695/telecommunications-company-advertising-investment-spain-by-operator/
Comisión Nacional de los Mercados y la Competencia, Investment in advertising made by telecommunications companies in Spain from 2010 to 2020, by operator (in millions of euros) ÌÇÐÄÆƽâ°æ, /statistics/1632695/telecommunications-company-advertising-investment-spain-by-operator/ (last visited August 01, 2026)
Investment in advertising made by telecommunications companies in Spain from 2010 to 2020, by operator (in millions of euros) [Graph], Comisión Nacional de los Mercados y la Competencia, December 30, 2022. [Online]. Available: /statistics/1632695/telecommunications-company-advertising-investment-spain-by-operator/
