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Cumulative growth rate of investment in digital marketing in Spain from 2015 to 2023

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Source

Release date

October 2024

Region

Spain

Survey time period

2015 - 2023

Special properties

base year = 2014

Supplementary notes

* Data calculated by ÌÇÐÄÆƽâ°æ based on information provided by the source

Citation formats

Cumulative growth of digital marketing investment in Spain 2015-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2026

Digital marketing has revolutionized marketing worldwide and, as reflected in this statistic, investment in this type of marketing in Spain has continued to grow, reaching a growth rate of approximately *** percent in 2019 compared to 2014. In 2020, however, the difficult situation in the industry due to the COVID-19 pandemic resulted in a reduction in investment compared to 2019, although the cumulative figure compared to 2014 remained above 100 percent. In 2021, the positive trend recovered — investment grew by almost ** percent compared to 2020 — which continued in 2022 and 2023. This also translated into an increase in cumulative growth compared to 2014.

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