Includes advertising on TV, press, radio, cinema, outdoor, and Internet
Supplementary notes
* Forecast.
The data has been calculated by the ÌÇÐÄÆƽâ°æ team based on the information provided by the source. The figures may not add up to 100 percent due to rounding.
Europe's share of global advertising investment was **** percent in 2023. In this way, it became the third region in terms of advertising spending, behind East Asia and North America.
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WARC. (August 31, 2023). Percentage distribution of advertising expenditure worldwide from 2022 to 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1647894/percentage-of-advertising-expenditure-in-the-world-by-region/
WARC. "Percentage distribution of advertising expenditure worldwide from 2022 to 2024, by region." Chart. August 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1647894/percentage-of-advertising-expenditure-in-the-world-by-region/
WARC. (2023). Percentage distribution of advertising expenditure worldwide from 2022 to 2024, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1647894/percentage-of-advertising-expenditure-in-the-world-by-region/
WARC. "Percentage Distribution of Advertising Expenditure Worldwide from 2022 to 2024, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2023, /statistics/1647894/percentage-of-advertising-expenditure-in-the-world-by-region/
WARC, Percentage distribution of advertising expenditure worldwide from 2022 to 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1647894/percentage-of-advertising-expenditure-in-the-world-by-region/ (last visited August 05, 2026)
Percentage distribution of advertising expenditure worldwide from 2022 to 2024, by region [Graph], WARC, August 31, 2023. [Online]. Available: /statistics/1647894/percentage-of-advertising-expenditure-in-the-world-by-region/
