In 2023, display ads took up the largest share of Taiwan's digital ad spending, amounting to **** billion New Taiwan dollars. In comparison, only *** billion new Taiwan dollars were spent on buzz or content marketing, including influencer live-streaming, product placement, and word-of-mouth marketing.
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DMA (Taiwan), & Google Drive. (July 22, 2024). Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan), und Google Drive. "Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars)." Chart. July 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan), Google Drive. (2024). Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan), and Google Drive. "Digital Advertising Expenditure in Taiwan in 2023, by Ad Format (in Billion New Taiwan Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2024, /statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
DMA (Taiwan) & Google Drive, Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars) ÌÇÐÄÆƽâ°æ, /statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/ (last visited July 22, 2026)
Digital advertising expenditure in Taiwan in 2023, by ad format (in billion New Taiwan dollars) [Graph], DMA (Taiwan), & Google Drive, July 22, 2024. [Online]. Available: /statistics/1328463/digital-ad-spend-by-ad-format-in-taiwan/
