Between May 2020 and May 2021, only 18.87 percent of brand's video posts on Facebook were live videos. In comparison, 81.13 percent of brand's video posts were pre-recorded. The majority of brands posting pre-recorded videos was due to the ability edit and have control over what will be seen in the content.
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Socialinsider. (July 20, 2022). Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. "Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021." Chart. July 20, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. (2022). Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider. "Distribution of Live and Pre-recorded Brand Video Posts on Facebook Worldwide from May 2020 to May 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2022, /statistics/1180541/facebook-live-pre-recorded-posts-share/
Socialinsider, Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 ÌÇÐÄÆƽâ°æ, /statistics/1180541/facebook-live-pre-recorded-posts-share/ (last visited July 18, 2026)
Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021 [Graph], Socialinsider, July 20, 2022. [Online]. Available: /statistics/1180541/facebook-live-pre-recorded-posts-share/
