According to a survey conducted by in August 2023, ** percent of women in Japan stated that they had engaged with user-generated content, such as reviews, videos, blogs, and social media posts. The share was slightly lower among men.
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Rakuten Insight. (October 16, 2023). Share of people who ever engaged with user-generated content in Japan as of August 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1420895/japan-share-of-people-who-ever-engaged-with-user-generated-content-by-gender/
Rakuten Insight. "Share of people who ever engaged with user-generated content in Japan as of August 2023, by gender." Chart. October 16, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1420895/japan-share-of-people-who-ever-engaged-with-user-generated-content-by-gender/
Rakuten Insight. (2023). Share of people who ever engaged with user-generated content in Japan as of August 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1420895/japan-share-of-people-who-ever-engaged-with-user-generated-content-by-gender/
Rakuten Insight. "Share of People Who Ever Engaged with User-generated Content in Japan as of August 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Oct 2023, /statistics/1420895/japan-share-of-people-who-ever-engaged-with-user-generated-content-by-gender/
Rakuten Insight, Share of people who ever engaged with user-generated content in Japan as of August 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1420895/japan-share-of-people-who-ever-engaged-with-user-generated-content-by-gender/ (last visited August 01, 2026)
Share of people who ever engaged with user-generated content in Japan as of August 2023, by gender [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1420895/japan-share-of-people-who-ever-engaged-with-user-generated-content-by-gender/