| Characteristic | Owned and operated properties | Third-party platforms |
|---|---|---|
| 2022 | 47% | 53% |
| 2021 | 35% | 65% |
| 2020 | 36% | 64% |
| 2019 | 40% | 60% |
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Source
Source
Release date
March 2023
More information
Region
Worldwide
Survey time period
2019 to 2022
Special properties
excluding platforms for which BuzzFeed does not have advertising capabilities
Supplementary notes
"We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) our content on YouTube in the US, as reported by Comscore, and (iv) our content on Facebook, as reported by Facebook. Time Spent does not reflect time spent with our content across all platforms, including some on which we generated a portion of our advertising revenue, and excludes time spent with our content on platforms for which we do not have advertising capabilities."
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