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Leading product categories for the consumption of user-generated content in China as of August 2023, by gender

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Source

In cooperation with
Release date

October 2023

Region

China

Survey time period

August 10 to 31, 2023

Number of respondents

4,460 female and 4,298 male respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "For which of the following product categories do you consume user-generated content? (choose all that applies)"

Citation formats

Popular user-generated content product categories in China 2023, by gender

Published by Thuy D., Nov 3, 2023
According to a survey conducted by on August 2023, electronics and home goods emerged as the most popular product categories among male consumers of user-generated content in China, with over ** percent of approval rates. Beauty, health, and wellness, as well as apparel and accessories were the leading product categories among female respondents.
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