Survey question: For each of the social media platforms listed, select if you have used it for each of the content types: display, partnership, and shoppable.
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Social media marketing India 2022, by content type
According to a survey conducted among marketing professionals in India in 2022, Facebook and YouTube were the leading social media platforms used for display advertising campaigns among ** percent of respondents. On the other hand, Instagram emerged as the popular choice for partnership, sponsorship, and influencer marketing as indicated by ** percent of marketers who employed it in their digital marketing strategies.
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MMA. (October 14, 2022). Social media usage for digital marketing in India in 2022, by content type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social media usage for digital marketing in India in 2022, by content type." Chart. October 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. (2022). Social media usage for digital marketing in India in 2022, by content type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA. "Social Media Usage for Digital Marketing in India in 2022, by Content Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2022, /statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
MMA, Social media usage for digital marketing in India in 2022, by content type ÌÇÐÄÆƽâ°æ, /statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/ (last visited August 01, 2026)
Social media usage for digital marketing in India in 2022, by content type [Graph], MMA, October 14, 2022. [Online]. Available: /statistics/1370257/india-digital-marketing-on-social-media-by-marketing-content-type/
