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Number of Asda Rewards members in the United Kingdom from 2022 to 2024 (in millions)

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Source

Release date

March 2025

Region

United Kingdom

Survey time period

2022 to 2024

Special properties

number of customers using Asda Rewards in the last 30 days, rolling four-week average, as at December 31 of each year

Citation formats

Asda Rewards - number of members 2022-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 30, 2025

The loyalty program of Asda, called Rewards, had *** million active members as of December 31, 2024. A year earlier, the number also stood at *** million.

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Topics

Loyalty programs in the United Kingdom (UK)Advertising in the UKDigital marketing in the UKDigital advertising in the UKLoyalty programs in the U.S.
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per month, billed annually 1
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