During a 2024 survey, ** percent of responding consumers from Generation Z (aged 16 to 27) from the United Kingdom stated that they considered themselves loyal to certain retailers, brands, or stores. The same was true for ** percent of the Generation X (44 to 59 years of age).Â
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SAP Emarsys. (September 23, 2024). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom (UK) as of June 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1617293/consumer-brand-loyalty-age-uk/
SAP Emarsys. "Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom (UK) as of June 2024, by age." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1617293/consumer-brand-loyalty-age-uk/
SAP Emarsys. (2024). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom (UK) as of June 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1617293/consumer-brand-loyalty-age-uk/
SAP Emarsys. "Share of Consumers Who Considered Themselves Loyal to Certain Retailers, Brands, or Stores in The United Kingdom (Uk) as of June 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1617293/consumer-brand-loyalty-age-uk/
SAP Emarsys, Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom (UK) as of June 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1617293/consumer-brand-loyalty-age-uk/ (last visited July 23, 2026)
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in the United Kingdom (UK) as of June 2024, by age [Graph], SAP Emarsys, September 23, 2024. [Online]. Available: /statistics/1617293/consumer-brand-loyalty-age-uk/
