Countries surveyed include the United States, the United Kingdom, Sweden, Spain The Netherlands, Japan, Italy, India, Germany, France, Canada, and Australia.
*1,394 Gen Z consumers, 3,219 Millennial consumers, 3,757 Gen X consumers, 3,630 Boomer consumers
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Share of online consumers purchasing from sustainable stores worldwide in 2024
In 2024, online consumers gave insight into how often they have chosen to purchase from stores perceived as sustainable. Gen Z consumers are most likely to opt for purchasing from sustainable stores, with a share of over ** percent of respondents. In general, almost two-thirds of online consumers in 2024 were more likely to purchase from environmentally conscious shops.Â
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Capgemini. (January 13, 2025). Share of online consumers choosing to purchase from sustainable stores worldwide in 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1608682/global-share-of-sustainable-shoppers-by-age/
Capgemini. "Share of online consumers choosing to purchase from sustainable stores worldwide in 2024, by age." Chart. January 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1608682/global-share-of-sustainable-shoppers-by-age/
Capgemini. (2025). Share of online consumers choosing to purchase from sustainable stores worldwide in 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1608682/global-share-of-sustainable-shoppers-by-age/
Capgemini. "Share of Online Consumers Choosing to Purchase from Sustainable Stores Worldwide in 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2025, /statistics/1608682/global-share-of-sustainable-shoppers-by-age/
Capgemini, Share of online consumers choosing to purchase from sustainable stores worldwide in 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1608682/global-share-of-sustainable-shoppers-by-age/ (last visited July 29, 2026)
Share of online consumers choosing to purchase from sustainable stores worldwide in 2024, by age [Graph], Capgemini, January 13, 2025. [Online]. Available: /statistics/1608682/global-share-of-sustainable-shoppers-by-age/
