In a survey conducted in 2026, approximately ***percent of global online shoppers said they abandoned their carts due to the delivery offerings. Another ***percent of shoppers were abandoning their carts due to not having their preferred payment methods available.
Delivery trumps all else?
Delivery may well be such a pivotal criterion in the online shopping experience that it can effectively make or break an online purchase. Consumer delivery preferences have veered towards the lowest-cost delivery in most if not all product categories in 2024. In fact, cost of delivery was the most important delivery feature according to ** percent of online shoppers worldwide, followed by speed and convenience of delivery.
Free versus sustainable
In a survey conducted in September 2023, free shipping was the most important e-commerce delivery consideration for shoppers in the United States, United Kingdom, and Germany. Fast shipping, shipment tracking, and free return shipping also ranked high on the list of top delivery preferences. Carbon-neutral shipping, however, did not.
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DHL Group. (May 20, 2026). Top reasons for cart abandonment among online shoppers worldwide in 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1383326/reasons-for-cart-abandonment-worldwide/
DHL Group. "Top reasons for cart abandonment among online shoppers worldwide in 2026." Chart. May 20, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1383326/reasons-for-cart-abandonment-worldwide/
DHL Group. (2026). Top reasons for cart abandonment among online shoppers worldwide in 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1383326/reasons-for-cart-abandonment-worldwide/
DHL Group. "Top Reasons for Cart Abandonment among Online Shoppers Worldwide in 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 May 2026, /statistics/1383326/reasons-for-cart-abandonment-worldwide/
DHL Group, Top reasons for cart abandonment among online shoppers worldwide in 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1383326/reasons-for-cart-abandonment-worldwide/ (last visited August 01, 2026)
Top reasons for cart abandonment among online shoppers worldwide in 2026 [Graph], DHL Group, May 20, 2026. [Online]. Available: /statistics/1383326/reasons-for-cart-abandonment-worldwide/