According to a survey conducted in selected countries in the Asia-Pacific region, about ** percent of respondents from South Korea purchased skincare and makeup online. In contrast to that, only eight percent of respondents from Australia bought products from the same category online.
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McKinsey & Company. (July 1, 2024). Customers who purchased and researched new products online in the Asia-Pacific region in 2024, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1538697/apac-online-product-purchase-by-country/
McKinsey & Company. "Customers who purchased and researched new products online in the Asia-Pacific region in 2024, by country." Chart. July 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1538697/apac-online-product-purchase-by-country/
McKinsey & Company. (2024). Customers who purchased and researched new products online in the Asia-Pacific region in 2024, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1538697/apac-online-product-purchase-by-country/
McKinsey & Company. "Customers Who Purchased and Researched New Products Online in The Asia-pacific Region in 2024, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jul 2024, /statistics/1538697/apac-online-product-purchase-by-country/
McKinsey & Company, Customers who purchased and researched new products online in the Asia-Pacific region in 2024, by country ÌÇÐÄÆÆ½â°æ, /statistics/1538697/apac-online-product-purchase-by-country/ (last visited July 28, 2026)
Customers who purchased and researched new products online in the Asia-Pacific region in 2024, by country [Graph], McKinsey & Company, July 1, 2024. [Online]. Available: /statistics/1538697/apac-online-product-purchase-by-country/