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Add-to-cart rate of online shoppers worldwide as of December 2024, by device

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Source

Release date

March 2025

Region

Worldwide

Survey time period

as of December 31st, 2024

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

Citation formats

Global online shopping add-to-cart rate 2024, by device

Published by
Yihan Ma,
Mar 27, 2025

As of December 31, 2024, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately **** percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly **** percent. The average ATC for e-commerce was about **** percent.

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Statistics on " E-commerce checkout behavior "

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Topics

Online shopping behavior worldwideE-commerce worldwideGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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