Sweden search engines market share 2025| ��ƽ��

Market share of leading search engines in Sweden in June 2025

Characteristic	Market share
Google	89.35%
bing	5.98%
DuckDuckGo	2.06%
Yahoo!	1.4%
YANDEX	0.8%
Ecosia	0.26%

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Release date

July 2025

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Region

Sweden

Survey time period

June 2025

Special properties

includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

Supplementary notes

The source does not specify the date of publication. The release date given is the date of access.

Citation formats

Google held the majority of the market share of leading search engines in Sweden in June 2025, with 89.35 percent. Bing and DuckDuckGo followed with around 5.98 percent and 2.06 percent of the market share, respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was over 98 percent for mobile engines and roughly 87 percent for desktop engines .

Google

Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018.

Worldwide

Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 79.1 percent as of March 2025. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! and YANDEX.