European countries' share in global ad spend 2026

Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2026

Ad spend in selected markets in Europe as a share of the global ad expenditure 2026

Last update:

Jan 15, 2026

Author:

��ƽ�� Research Department

Region:

Europe

Survey time period:

as of December 2025

In 2026, the United Kingdom alone will account for an estimated percent of global advertising revenues. Germany and France were forecast to hold shares of around and percent, respectively. The same European ad markets were projected to expand between 2025 and 2028.

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Advertising spending in selected markets in Europe as a percentage of the global ad expenditure in 2026

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