According to a 2021 survey, ** percent of U.S. adults aged 18 to 34 years said they went out of their way to avoid advertising when watching TV. By comparison, ** percent of people aged 50 years and older said the same. ** percent of all adults interviewed stated that do not mind watching ads if they are paying very little or nothing in order to watch TV content.
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Horowitz Research. (July 15, 2021). Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. "Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group." Chart. July 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. (2021). Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. "Over-the-top (Ott) Advertising Preferences among Tv Content Consumers in The United States as of May 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2021, /statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research, Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/1316704/ott-advertising-preferences-us-age/ (last visited July 24, 2026)
Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group [Graph], Horowitz Research, July 15, 2021. [Online]. Available: /statistics/1316704/ott-advertising-preferences-us-age/
