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Digital engagement activities across video verticals in India as of October 2022, by content

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Source

Release date

March 2023

Region

India

Survey time period

October 2022

Number of respondents

2,615 respondents

Supplementary notes

Note: Industry-generated content includes celebrity interviews, behind-the-scenes, memes, updates, contents, etc. User-generated content includes reels, stories, online discussions, recommendations, etc.

Citation formats

Video-based digital engagement India 2022, by content

Published by ÌÇÐÄÆƽâ°æ Research Department, May 3, 2023

A survey conducted in October 2022 in India revealed that industry-generated content within the entertainment genre of the OTT vertical engaged ** percent of the respondents digitally. Industry-generated content digitally engaged higher shares of respondents across verticals. Digital engagement activities further increased the scope of video content to be monetized in India.

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