As of April 2022, YouTube had the highest average viewing time across all the prevalent over-the-top (OTT) platforms in India. Among its audience, women spent an average of around *** minutes on YouTube while men spent about *** minutes. Overall, women reportedly spent more time consuming streaming content across all the surveyed OTT platforms than men.
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comScore. (July 26, 2022). Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore. "Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes)." Chart. July 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore. (2022). Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore. "Average Time Spent on Selected Over-the-top (Ott) Platforms per Visitor in India in April 2022, by Gender (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jul 2022, /statistics/1373104/india-average-time-spent-on-ott-by-gender/
comScore, Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1373104/india-average-time-spent-on-ott-by-gender/ (last visited July 24, 2026)
Average time spent on selected over-the-top (OTT) platforms per visitor in India in April 2022, by gender (in minutes) [Graph], comScore, July 26, 2022. [Online]. Available: /statistics/1373104/india-average-time-spent-on-ott-by-gender/
