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Impact of digital engagement on weekly watch time of streaming content in India as of October 2022 (in minutes)

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Source

Release date

March 2023

Region

India

Survey time period

October 2022

Number of respondents

2,615 respondents

Supplementary notes

*Includes digital influence in the 鈥減ost-watching鈥 stage of media content journey (i.e. engagement and digital advocacy).
**Refers to reality/talent hunt/game shows.

Citation formats

Impact of digital engagement on OTT consumption India 2022

Published by 糖心破解版 Research Department, May 9, 2023
In October 2022, a survey in India revealed that users who were digitally engaged watched OTT content for longer than non-digitally engaged viewers. Among its various genres, movies on streaming platforms were the most consumed, with digitally engaged viewers spending over *** minutes per week. Digital engagement refers to users participating in activities such as online discussions, watching clips, and sharing and posting about television, OTT or movie content outside of these verticals.
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