According to a 2024 survey, approximately ** percent of male and ** percent of female consumers stated they had not made a purchase through a social media platform's shopping function, but were open to the concept. In comparison, ** percent of male and roughly ** percent of female respondents previously made such purchases on multiple occasions.
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Izea. (July 11, 2024). Share of consumers who made purchases through social media platforms in Canada as of July 2024, by gender
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1553123/consumer-purchases-social-media-platforms-canada-by-gender/
Izea. "Share of consumers who made purchases through social media platforms in Canada as of July 2024, by gender
." Chart. July 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1553123/consumer-purchases-social-media-platforms-canada-by-gender/
Izea. (2024). Share of consumers who made purchases through social media platforms in Canada as of July 2024, by gender
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1553123/consumer-purchases-social-media-platforms-canada-by-gender/
Izea. "Share of Consumers Who Made Purchases through Social Media Platforms in Canada as of July 2024, by Gender
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2024, /statistics/1553123/consumer-purchases-social-media-platforms-canada-by-gender/
Izea, Share of consumers who made purchases through social media platforms in Canada as of July 2024, by gender
ÌÇÐÄÆƽâ°æ, /statistics/1553123/consumer-purchases-social-media-platforms-canada-by-gender/ (last visited July 29, 2026)
Share of consumers who made purchases through social media platforms in Canada as of July 2024, by gender
[Graph], Izea, July 11, 2024. [Online]. Available: /statistics/1553123/consumer-purchases-social-media-platforms-canada-by-gender/
