During a 2023 survey, **** percent of the responding consumers from Canada reported following influencers because they liked their content. Meanwhile, roughly ** percent of interviewees stated they followed them to learn about new products and trends.
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Ad Standards. (June 19, 2023). Reasons why consumers followed influencers on social media in Canada as of March 2023
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1481132/canada-reasons-why-consumers-follow-influencers-social-media/
Ad Standards. "Reasons why consumers followed influencers on social media in Canada as of March 2023
." Chart. June 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1481132/canada-reasons-why-consumers-follow-influencers-social-media/
Ad Standards. (2023). Reasons why consumers followed influencers on social media in Canada as of March 2023
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1481132/canada-reasons-why-consumers-follow-influencers-social-media/
Ad Standards. "Reasons Why Consumers Followed Influencers on Social Media in Canada as of March 2023
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2023, /statistics/1481132/canada-reasons-why-consumers-follow-influencers-social-media/
Ad Standards, Reasons why consumers followed influencers on social media in Canada as of March 2023
ÌÇÐÄÆƽâ°æ, /statistics/1481132/canada-reasons-why-consumers-follow-influencers-social-media/ (last visited July 31, 2026)
Reasons why consumers followed influencers on social media in Canada as of March 2023
[Graph], Ad Standards, June 19, 2023. [Online]. Available: /statistics/1481132/canada-reasons-why-consumers-follow-influencers-social-media/
