During a 2023 survey, eight percent of responding consumers from Canada stated that they had never heard of influencers. Around ** percent said they knew them well. In 2021, there were roughly ** million social media users in Canada, who could be targeted by influencer marketing activities.
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Ad Standards. (June 19, 2023). Level of familiarity with influencers among consumers in Canada as of March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards. "Level of familiarity with influencers among consumers in Canada as of March 2023." Chart. June 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards. (2023). Level of familiarity with influencers among consumers in Canada as of March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards. "Level of Familiarity with Influencers among Consumers in Canada as of March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2023, /statistics/1317444/canada-familiarity-influencer-marketing/
Ad Standards, Level of familiarity with influencers among consumers in Canada as of March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1317444/canada-familiarity-influencer-marketing/ (last visited July 25, 2026)
Level of familiarity with influencers among consumers in Canada as of March 2023 [Graph], Ad Standards, June 19, 2023. [Online]. Available: /statistics/1317444/canada-familiarity-influencer-marketing/
