Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
Characteristic
Share of respondents
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According to a survey carried out among consumers in the United States in October 2023, ** percent of respondents said they have unsubscribed from a retailer or brand’s communications due to excessive holiday marketing.
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Aprimo. (October 31, 2023). Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo. "Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023." Chart. October 31, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo. (2023). Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo. "Share of Consumers Who Unsubscribed from a Retailer or Brand's Communications Because of Excessive Holiday Marketing in The United States as of October 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Oct 2023, /statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo, Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/ (last visited July 29, 2026)
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023 [Graph], Aprimo, October 31, 2023. [Online]. Available: /statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/