In 2025, the pharmaceutical company spent some *** billion U.S. dollars on advertising and promotion. BMS announced its acquisition of Celgene in April 2019 and completed the deal in November 2019, creating one of the largest pharmaceutical mergers in recent years.
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Bristol-Myers Squibb, & U.S. Securities and Exchange Commission. (February 11, 2026). Advertising and product promotion spending of Bristol-Myers Squibb from 2011 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/623460/bristol-myers-squibb-advertising-and-promotion-spending/
Bristol-Myers Squibb, und U.S. Securities and Exchange Commission. "Advertising and product promotion spending of Bristol-Myers Squibb from 2011 to 2025 (in million U.S. dollars)." Chart. February 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/623460/bristol-myers-squibb-advertising-and-promotion-spending/
Bristol-Myers Squibb, U.S. Securities and Exchange Commission. (2026). Advertising and product promotion spending of Bristol-Myers Squibb from 2011 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/623460/bristol-myers-squibb-advertising-and-promotion-spending/
Bristol-Myers Squibb, and U.S. Securities and Exchange Commission. "Advertising and Product Promotion Spending of Bristol-myers Squibb from 2011 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2026, /statistics/623460/bristol-myers-squibb-advertising-and-promotion-spending/
Bristol-Myers Squibb & U.S. Securities and Exchange Commission, Advertising and product promotion spending of Bristol-Myers Squibb from 2011 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/623460/bristol-myers-squibb-advertising-and-promotion-spending/ (last visited July 29, 2026)
Advertising and product promotion spending of Bristol-Myers Squibb from 2011 to 2025 (in million U.S. dollars) [Graph], Bristol-Myers Squibb, & U.S. Securities and Exchange Commission, February 11, 2026. [Online]. Available: /statistics/623460/bristol-myers-squibb-advertising-and-promotion-spending/
