According to a survey conducted in December 2022 and January 2023, ** percent of TV users in France prefer to watch free ad-supported content. In comparison, only ** percent of consumers prefer to pay for an ad-free experience.
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Magnite. (March 21, 2023). Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite. "Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023." Chart. March 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite. (2023). Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite. "Preference towards Ad-supported and Cheaper versus Ad-free, More Expensive Online Television Content among Tv Viewers in France as of January 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2023, /statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite, Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1378991/preference-ad-free-vs-supported-online-tv-france/ (last visited July 29, 2026)
Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023 [Graph], Magnite, March 21, 2023. [Online]. Available: /statistics/1378991/preference-ad-free-vs-supported-online-tv-france/