In the first half of 2024, search was by far the largest digital advertising format in the United Kingdom, accounting for **** billion British pounds, which amounted to more than a half of the total spending of billion. Display formats - both video and non-video - accounted for roughly *** billion, with video significantly stronger.
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IAB UK. (October 30, 2024). Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP)." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/942864/uk-digital-ad-spend/
IAB UK. (2024). Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/942864/uk-digital-ad-spend/
IAB UK. "Digital Advertising Spending in The United Kingdom (Uk) in 1st Half 2024, by Format (in Billion Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/942864/uk-digital-ad-spend/
IAB UK, Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP) ÌÇÐÄÆƽâ°æ, /statistics/942864/uk-digital-ad-spend/ (last visited July 15, 2026)
Digital advertising spending in the United Kingdom (UK) in 1st half 2024, by format (in billion GBP) [Graph], IAB UK, October 30, 2024. [Online]. Available: /statistics/942864/uk-digital-ad-spend/
