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Preferred means to hype retail consumers about festive campaigns in India in 2024

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Sources

Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

250+ brands

Special properties

across industries including e-commerce, retail, banking and financial services, and edtech.

Method of interview

Online survey

Supplementary notes

Respondents were asked to select all options that apply.

The source did not specify the exact survey date.

Citation formats

Methods to create hype about retail festive campaign India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 9, 2025

In a 2024 survey on festive marketing in India, more than ** percent of surveyed retail brands reported using sale cheat-sheets to attract consumers before a festive sale. Teaser campaigns and sneak peeks were the other most popular means of creating a hype around a campaign.

The festive season in India spans between September and February, aligning with nearly every major festival celebrated in the country and marking the most opportune time for marketing.

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Statistics on " Retail advertising and marketing in India "

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Other statistics that may interest you Retail advertising and marketing in India

Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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Topics

Retail advertising and marketing in IndiaDigital retail media advertising worldwideDigital advertising in IndiaDigital marketing in IndiaE-commerce in India
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