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Preferred pre-festive marketing campaign launch period in India in 2024 (in days)

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Sources

Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

250+ industry insiders and shoppers

Special properties

across industries including e-commerce, retail, banking and financial services, and edtech.

Supplementary notes

The specific method and date of the survey was not mentioned by the source.

Citation formats

Preferred pre-festive marketing campaign launch period in India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2025

A 2024 survey on festive marketing in India revealed that the golden period of launching a pre-festive marketing campaign was ** to ** days before the actual sale or campaign, as indicated by ** percent of surveyed brands. The festive season in India spans between September and February, aligning with nearly every major festival celebrated in the country and marking the most opportune time for marketing.

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Statistics on " Retail advertising and marketing in India "

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Other statistics that may interest you Retail advertising and marketing in India

Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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Topics

Retail advertising and marketing in IndiaDigital retail media advertising worldwideDigital advertising in IndiaDigital marketing in IndiaE-commerce in India
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* For commercial use only

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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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