The ad expenditure made by the Indian retail sector on television dipped below billion Indian rupees in 2024. This was a departure from the otherwise upward growth in the sector's television ad budget over the past few years. Comparatively, retail's allocation of ad spend to print and outdoor media remained on a positive trajectory.
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Pitch. (February 10, 2025). Television ad spending by retail sector in India from 2021 to 2024 (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1612187/india-retail-tv-ad-expenditure/
Pitch. "Television ad spending by retail sector in India from 2021 to 2024 (in billion Indian rupees)." Chart. February 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1612187/india-retail-tv-ad-expenditure/
Pitch. (2025). Television ad spending by retail sector in India from 2021 to 2024 (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1612187/india-retail-tv-ad-expenditure/
Pitch. "Television Ad Spending by Retail Sector in India from 2021 to 2024 (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2025, /statistics/1612187/india-retail-tv-ad-expenditure/
Pitch, Television ad spending by retail sector in India from 2021 to 2024 (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/1612187/india-retail-tv-ad-expenditure/ (last visited July 25, 2026)
Television ad spending by retail sector in India from 2021 to 2024 (in billion Indian rupees) [Graph], Pitch, February 10, 2025. [Online]. Available: /statistics/1612187/india-retail-tv-ad-expenditure/
