In response to a 2024 survey on generative artificial intelligence (GenAI) adoption, ** percent of retail and e-commerce C-suite executives in India reported prioritizing the sales department for the implementation of GenAI. The supply chain function, followed by manufacturing, was the other leading department for the adoption of this technology.
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EY. (January 16, 2025). Leading functions using generative artificial intelligence in the Indian retail and e-commerce sector in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1611316/india-genai-usage-in-retail-and-e-commerce/
EY. "Leading functions using generative artificial intelligence in the Indian retail and e-commerce sector in 2024." Chart. January 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1611316/india-genai-usage-in-retail-and-e-commerce/
EY. (2025). Leading functions using generative artificial intelligence in the Indian retail and e-commerce sector in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1611316/india-genai-usage-in-retail-and-e-commerce/
EY. "Leading Functions Using Generative Artificial Intelligence in The Indian Retail and E-commerce Sector in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2025, /statistics/1611316/india-genai-usage-in-retail-and-e-commerce/
EY, Leading functions using generative artificial intelligence in the Indian retail and e-commerce sector in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1611316/india-genai-usage-in-retail-and-e-commerce/ (last visited July 21, 2026)
Leading functions using generative artificial intelligence in the Indian retail and e-commerce sector in 2024 [Graph], EY, January 16, 2025. [Online]. Available: /statistics/1611316/india-genai-usage-in-retail-and-e-commerce/
