During a November 2024 survey carried out among retail marketers from across the globe, ** percent stated they were expecting to increase their social media advertising spending in 2025; **Â percent were planning to increase their digital display and/or digital video budgets.
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Mediaocean. (January 22, 2025). Expected change in advertising spending in the retail industry worldwide in 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean. "Expected change in advertising spending in the retail industry worldwide in 2025, by medium." Chart. January 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean. (2025). Expected change in advertising spending in the retail industry worldwide in 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean. "Expected Change in Advertising Spending in The Retail Industry Worldwide in 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jan 2025, /statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean, Expected change in advertising spending in the retail industry worldwide in 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/1460900/change-retail-ad-spend-worldwide/ (last visited July 22, 2026)
Expected change in advertising spending in the retail industry worldwide in 2025, by medium [Graph], Mediaocean, January 22, 2025. [Online]. Available: /statistics/1460900/change-retail-ad-spend-worldwide/
