In 2023, many types of hygiene products grew in popularity with consumers belonging to Generation Z in the United States. Body washes registered the highest increase in household penetration rate, with *** percentage points. Meanwhile, the household penetration rate of dry shampoo decreased by nearly *** percentage point.
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Numerator. (May 29, 2024). Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator. "Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points)." Chart. May 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator. (2024). Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator. "Relative Household Penetration Change of Hygiene Products among Gen Z Consumers in The United States in 2023, by Product Type (in Percentage Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2024, /statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator, Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points) ÌÇÐÄÆƽâ°æ, /statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/ (last visited August 06, 2026)
Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points) [Graph], Numerator, May 29, 2024. [Online]. Available: /statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
