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Popularity of celebrity cosmetics brands among Gen Z in the United States in 2023

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Source

Release date

October 2023

Region

United States

Survey time period

October 10 to 17, 2023

Age group

18-24 years

Special properties

U.S. Gen Z consumers who are aware of celebrity beauty brands

Supplementary notes

The source specifies that the data was weighed by U.S. Census 18+ but does not provide the exact number of Gen Z participants. Including all age groups, the survey question counted 2,064 responses.
The sources asked respondents which option described best their experience with celebrity beauty brands.

Citation formats

Popularity of celebrity cosmetics brands among Gen Z in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2024

According to the results of a survey conducted in 2023, about ** percent of U.S. Gen Z respondents stated that they used celebrity cosmetics items. Around ** percent defined themselves as "intenders" of celebrity-owned cosmetics brands.

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Topics

Celebrity beauty brandsCosmetics industry in the U.S.Cosmetics industryGen Z and the beauty market in the United StatesBeauty Advent calendars
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