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Leading reasons why Spanish consumers decide to purchase a beauty item in 2022, by generation

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Source

Release date

February 2022

Region

Spain

Survey time period

February 2022

Number of respondents

>4,000

Supplementary notes

The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data on the results from Spain.

Citation formats

Spain: leading reasons for purchasing a beauty item 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 29, 2023

The majority of Spanish consumers across all age groups purchase beauty items such as makeup, skin care, and bath and body products to feel more comfortable in their skins. Approximately **** of Gen X and Baby Boomers, as well as **** of Gen Z and Millennials chose it as the top factor driving their purchase decisions, with self-pampering following as a unanimous runner-up.

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Skincare and make-up in ItalyCosmetics market in ItalyBeauty and personal care market in SpainHair care market in ItalyBody care market in Italy
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* For commercial use only

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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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