In 2023, nearly ** percent of store-brand buyers in the U.S. participating in a survey stated that they bought store brands in order to save money. Around ** percent indicated that they went to specific stores to buy their store-brand beauty and personal care items.
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WSL Strategic Retail, & Cosmetic Executive Women. (October 24, 2023). Attitudes towards store-brand beauty & personal care products in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail, und Cosmetic Executive Women. "Attitudes towards store-brand beauty & personal care products in the United States in 2023." Chart. October 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail, Cosmetic Executive Women. (2023). Attitudes towards store-brand beauty & personal care products in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail, and Cosmetic Executive Women. "Attitudes towards Store-brand Beauty & Personal Care Products in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Oct 2023, /statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail & Cosmetic Executive Women, Attitudes towards store-brand beauty & personal care products in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/ (last visited August 05, 2026)
Attitudes towards store-brand beauty & personal care products in the United States in 2023 [Graph], WSL Strategic Retail, & Cosmetic Executive Women, October 24, 2023. [Online]. Available: /statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
