When surveyed in April 2024, ** percent of American consumers had made beauty purchases for themselves. Among this ** percent, the majority of U.S. consumers (** percent) purchased skin care products.
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NerdWallet. (June 10, 2025). Share of consumers who have made beauty-related purchases for themselves in the United States in 2024, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1498361/beauty-purchases-us-consumers-made-for-themselves/
NerdWallet. "Share of consumers who have made beauty-related purchases for themselves in the United States in 2024, by type." Chart. June 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1498361/beauty-purchases-us-consumers-made-for-themselves/
NerdWallet. (2025). Share of consumers who have made beauty-related purchases for themselves in the United States in 2024, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1498361/beauty-purchases-us-consumers-made-for-themselves/
NerdWallet. "Share of Consumers Who Have Made Beauty-related Purchases for Themselves in The United States in 2024, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2025, /statistics/1498361/beauty-purchases-us-consumers-made-for-themselves/
NerdWallet, Share of consumers who have made beauty-related purchases for themselves in the United States in 2024, by type ÌÇÐÄÆƽâ°æ, /statistics/1498361/beauty-purchases-us-consumers-made-for-themselves/ (last visited July 29, 2026)
Share of consumers who have made beauty-related purchases for themselves in the United States in 2024, by type [Graph], NerdWallet, June 10, 2025. [Online]. Available: /statistics/1498361/beauty-purchases-us-consumers-made-for-themselves/
