* 59 percent of the respondents were located in the U.S, 39 percent in the UK and 2 percent in other countries.
95 percent of respondents identified as female, 2.8 percent as male, 0.7 percent as non-binary, and 1.5 percent preferred not to say or identified differently.
The survey was carried out via Instagram.
Citation formats
Willingness of Gen Z to buy from non cruelty-free brands in the UK and U.S. 2021
In 2021, 50 percent of surveyed Generation Z respondents in the United Kingdom and the United States asserted that they would not buy products from skincare brands that are not certified as cruelty free. Only 12 percent of the respondents replied that they would.
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Kyra. (June 24, 2021). Would you purchase from a skincare brand that was not certified as being cruelty free? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra. "Would you purchase from a skincare brand that was not certified as being cruelty free?." Chart. June 24, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra. (2021). Would you purchase from a skincare brand that was not certified as being cruelty free?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra. "Would You Purchase from a Skincare Brand That Was Not Certified as Being Cruelty Free?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jun 2021, /statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra, Would you purchase from a skincare brand that was not certified as being cruelty free? ÌÇÐÄÆƽâ°æ, /statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/ (last visited August 01, 2026)
Would you purchase from a skincare brand that was not certified as being cruelty free? [Graph], Kyra, June 24, 2021. [Online]. Available: /statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
