When surveyed in 2024, consumers in the United States seemed to enjoy purchasing makeup at beaty retailers due to price and the in-store experience. Nearly half (49 percent) of respondents said they enjoyed purchasing makeup at stores like Sephora and Ulta because of the loyalty and rewards programs offered by these retailers.
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Numerator. (May 29, 2024). Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator. "Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024." Chart. May 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator. (2024). Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator. "Leading Reasons for Purchasing Makeup at Beauty Retailers among Consumers in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2024, /statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator, Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/ (last visited August 05, 2026)
Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024 [Graph], Numerator, May 29, 2024. [Online]. Available: /statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
