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Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender

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Source

In cooperation with
Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "On which social media platforms have you seen an ad that caused you to buy a product?"

Citation formats

Social media with highest purchase influence in the U.S. 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2024

During a late 2023 survey in the United States, ** percent of female respondents said they had seen a product they later bought in an ad on Facebook. The same share reported having seen a product they later bought in an ad on Instagram. These two were social media platforms with highest purchase influence among women. Among men, YouTube ranked first, named by ** percent of respondents.

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