Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender
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The source specified that Meta's advertising resources release figures only for users aged 13 years and above and only specify figures for "female" and "male."
Citation formats
Meta advertising reach share in South Africa 2024, by age and gender
The largest share of potential advertising reach of the Meta platforms Facebook, Instagram, and Messenger in South Africa was at nearly ** percent for individuals aged 18 to 24 years as of January 2024. Of those, women represented the majority, with **** percent compared to the roughly ** percent for men. Furthermore, people aged 25 to 34 years accounted for just over ** percent of the reach, with a slightly higher share for women than men.
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DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal, und Hootsuite, und We Are Social. "Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal, Hootsuite, We Are Social. (2024). Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal, and Hootsuite, and We Are Social. "Share of Combined, Deduplicated Potential Advertising Reach across The Meta Platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by Age and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal & Hootsuite & We Are Social, Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender ÌÇÐÄÆƽâ°æ, /statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/ (last visited August 02, 2026)
Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: /statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
