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Reach of social media advertising in the United Kingdom as of January 2025, by platform and gender

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Release date

February 2025

Region

United Kingdom

Survey time period

as of January 2025

Age group

18 years and older

Citation formats

Social media ad reach in the United Kingdom 2025, by platform & gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 14, 2025

As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in the United Kingdom, both among women and men, with **** and **** percent, respectively. On average, YouTube advertising reached over ** percent of adults from the country.

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Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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