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Leading social media platforms where consumers discovered new brands or products in the United States as of September 2023, by generation

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Source

Release date

July 2024

Region

North America, United States

Survey time period

September 2023

Number of respondents

490 respondents

Age group

15 years and older

Special properties

among consumers who discovered a new brand or product on social media and purchased it through any channel in previous six months

Supplementary notes

The source does not specify the survey type. 

Original question: "On which social media platform do you typically discover new brands/products? Select all that apply." 

Margin of error of +/-4.4 percentage points. 

Citation formats

Top social media platforms for brand discovery in the U.S. 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 20, 2024

During a September 2023 survey among shoppers using social media platforms in the United States, ** percent of Gen Z respondents said they typically discovered new brands or products on TikTok. When it came to all respondents, Instagram took the lead with **** percent of them saying they discovered new brands or products on it. 

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Statistics on " Gen Z media consumption in the United States "

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Other statistics that may interest you Gen Z media consumption in the United States

Overview

5

TV & video

7

Audio

6

Advertising

8

News

6

Gaming

6

Social media

4

Cinema

4

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Topics

Gen Z media consumption in the United StatesGen Z and media consumption in selected markets in EuropeGen Z news consumption in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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