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Attributes that impacted consumers' view of a brand in the United States as of September 2024

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Source

In cooperation with
Release date

November 2024

Region

United States

Survey time period

August 30 to September 12, 2024

Number of respondents

2,988 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the survey type.

Citation formats

Attributes that impact consumers' view of a brand in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 27, 2025

During a 2024 survey in the United States, two thirds of responding consumers said that value impacted their view of a brand. Quality ranked second, named by ** percent of respondents.

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