among social media users using social media for trip planning
Method of interview
Online survey
Supplementary notes
The source does not provide a date of survey. The date provided is the release date.Â
The source defines social media users, converters, and non-converters as follows:
Social media users: travelers who used a social media platform, including YouTube, for either travel planning or sharing content about a personal trip;Â
Converters: social media users who made a visitation or travel purchase as a direct result of travel content viewed on social media;Â
Non-converters: social media users whose travel decisions were not impacted by content viewed on social media.Â
Citation formats
Social media marketing effectiveness among trip planners in the U.S. 2024
During a 2024 survey, ** percent of responding social media users from the United States using social media for trip planning stated they had made a purchase or a visitation decision as a result of social media content. In 2024, there were *** million social media users in the United States.
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PhocusWire. (August 23, 2024). Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. "Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of June 2024." Chart. August 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. (2024). Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire. "Share of Trip Planners Who Made a Purchase or a Visitation Decision as a Result of Social Media Content in The United States as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2024, /statistics/1478539/social-media-marketing-effectiveness-travel-usa/
PhocusWire, Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478539/social-media-marketing-effectiveness-travel-usa/ (last visited August 01, 2026)
Share of trip planners who made a purchase or a visitation decision as a result of social media content in the United States as of June 2024 [Graph], PhocusWire, August 23, 2024. [Online]. Available: /statistics/1478539/social-media-marketing-effectiveness-travel-usa/
