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Use of selected online resources for travel planning among vacationers in the United States as of October 2025, by generation

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Source

Release date

November 2025

Region

United States

Survey time period

September 26 to October 3, 2025

Number of respondents

2,005 respondents

Special properties

respondents that planned to travel between Thanksgiving and mid-January

Method of interview

Online panel

Supplementary notes

The source defines the generations as follows:

Baby boomers: respondents born between 1946 and 1964.
Generation X: respondents born between 1965 and 1979.
²Ñ¾±±ô±ô±ð²Ô²Ô¾±²¹±ô²õ:Ìýrespondents born between 1980 and 1996.
Generation Z: respondents born between 1997 and 2012.

Citation formats

Use of online travel planning resources among U.S. vacationers 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 10, 2026

As of October 2025, roughly ** percent of Generation Z in the United States said they had used social media apps for travel planning. In contrast, just ** percent of surveyed baby boomers mentioned using social media apps for the same purpose. Meanwhile, generative AI tools were used the most for travel planning by millennials. 

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