¹ The source defined travel converters as social media users who made a visit or travel purchase decision as a direct result of travel content seen on social media.
The source did not specify the date when the survey was conducted. The survey period indicated is the date when the study was published. The survey question was phrased by the source as follows: "Where did you see the content that impacted your trip decisions? Select all that apply".
Citation formats
Conversion rate of social media platforms for travel purchases in the UK 2024
According to a November 2024 study of travelers in the United Kingdom, **** had the highest conversion rate for travel visits or travel purchases among the selected social media platforms. Overall, ** percent of respondents visited a destination or made a travel purchase after seeing travel-related content on ****. * and *** followed in the ranking, with conversion rates of ** and ** percent, respectively.
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PhocusWire, & TikTok. (November 5, 2024). Conversion rate of social media platforms for travel visits or travel purchases in the United Kingdom as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1551071/social-media-conversion-rate-travel-purchases-uk/
PhocusWire, und TikTok. "Conversion rate of social media platforms for travel visits or travel purchases in the United Kingdom as of November 2024." Chart. November 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1551071/social-media-conversion-rate-travel-purchases-uk/
PhocusWire, TikTok. (2024). Conversion rate of social media platforms for travel visits or travel purchases in the United Kingdom as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1551071/social-media-conversion-rate-travel-purchases-uk/
PhocusWire, and TikTok. "Conversion Rate of Social Media Platforms for Travel Visits or Travel Purchases in The United Kingdom as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2024, /statistics/1551071/social-media-conversion-rate-travel-purchases-uk/
PhocusWire & TikTok, Conversion rate of social media platforms for travel visits or travel purchases in the United Kingdom as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1551071/social-media-conversion-rate-travel-purchases-uk/ (last visited July 26, 2026)
Conversion rate of social media platforms for travel visits or travel purchases in the United Kingdom as of November 2024 [Graph], PhocusWire, & TikTok, November 5, 2024. [Online]. Available: /statistics/1551071/social-media-conversion-rate-travel-purchases-uk/
