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Most popular hashtags on Instagram of all time as of October 2025 (in millions)

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Source

Release date

October 2025

Region

Worldwide

Survey time period

October 2025

Special properties

Data published on Instagram

Supplementary notes

Number of posts rounded to the nearest 100,000.

Citation formats

Instagram: most used hashtags 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 24, 2025

As of October 2025, #love was the most used hashtag on Instagram, being included in over * posts on the social media platform. #Instagood and #instagram were used over * times as of early 2025.

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Statistics on " Social media use in travel and tourism "

The most important statistics
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Other statistics that may interest you Social media use in travel and tourism

Travel inspiration

5

Travel planning

4

Travel booking

4

Content sharing

4

Influencer marketing

6

Leading travel influencers

3

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Topics

Social mediaSmartphonesMobile app usageInternet usage worldwideMobile internet usage worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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